Amazon last December Unveiled a machine learning technology that allows memory, but was small compared to large stores. With a successful acceptance in the market, it now wants to develop in the food market with an aggressive approach. This is why the completed infrastructure has helped to get the whole food market, which has brought down market share and turnover. Amazon will now compete with other big players. Other players need to work together to gain a greater market share and update or bring the latest innovative technologies to compete with Amazon. The exit of Whole Food Market promoters and institutional investors helped them avoid further losses. While it seems that other shareholders in the entire food market will have the opportunity to abandon the stock as a bonus or participate in future expansion. Amazon will benefit from synergy benefits and a rapid offline distribution scale to create more shareholder value. Over the next few weeks, Whole Foods management continued to weigh its options. One competing food retailer proposed a “merger of equals,” while another competitor proposed a trade agreement, such as a supply chain agreement.  Jessica Roy, 4 Corporate Mergers Shot Down By the Government, Splinter (February 26, 2014), splinternews.com/4-corporate-mergers-shot-down-by-the-government-1793840916. The price paid by Amazon for Whole Foods (NASDAQ: WFM) is insufficient and, in approving certain provisions of the merger agreement, “the defendants blocked the proposed transaction and prevented other bidders from making successful competing bids for the company,” according to the complaint.  Nitasha Tiku, ready for a Monopoly fight? Amazon and Whole Foods Isn`t It, Wired (June 20, 2017), www.wired.com/story/amazon-whole-foods-monopoly-antitrust.
Mergers can be vertical, horizontal or conglomerate. Vertical concentrations are ideal for regulators, as horizontal concentrations reduce competition.  A vertical merger occurs when one company merges with another to perform several stages of the production process to produce “components for a single product.”  Amazon was already on the food market with its Prime Pantry business.  Previously, it did not own grocers or local products. Now Amazon has a distribution center and a company that has contracts for local organic products. Instead of entering into contracts with other companies that do something similar so that they can sell the products online, it has the distribution channel to do it itself.  This will significantly reduce transaction costs, reduce prices and increase margins for these products.